News · Great success for the first Pet Essentials from Spain pavilion at Petfair SE Asia in Bangkok

03/12/2025

AEDPAC and ICEX promote the internationalization of companies and sector members in a pioneering project within the Spanish pet care industry.

From October 29 to 31, the first Spanish pavilion under the new sectorial brand "Pet Essentials from Spain" was presented at Pet Fair SE Asia (Bangkok).

The initiative, driven by ICEX with the support of AEDPAC and the Commercial Office of the Embassy of Spain in Bangkok, brought together a prominent group of Spanish companies specialized in nutrition, accessories, health, hygiene, and animal welfare.

The pavilion, which debuted at one of the leading international trade fairs for the pet care industry in Asia, aimed to strengthen the visibility and competitiveness of Spanish products, highlighting the quality, innovation, and commitment to sustainability that define our companies.

Under this brand, the participating companies showcased their latest innovations and technologies in a professional environment that fostered the creation of new business opportunities and strategic alliances. The interest shown by distributors, importers, and specialized media confirms the growing international recognition of the Spanish sector.

According to Jose Herrero, head of the International Commission of AEDPAC, "this first joint participation represents an important achievement and paves the way for future coordinated actions that will continue positioning Spain as a global benchmark in pet care." He adds, "from the association, we would like to congratulate all participating companies for their professionalism, their commitment to innovation, and their effort to carry Spanish talent beyond our borders. We are convinced that this will be the first of many initiatives that will significantly strengthen the international presence of Spanish companies in the sector."

From AEDPAC, we would like to thank the ICEX team and the companies participating in this first edition: Pampaspet, Vetilea, JT Pharma, Mascobeauty, Burbur, Wild Balance, Yowup, and PSH, for their dedication to the sector and their attitude, which we are sure will inspire other members to join us in future projects at this and other trade fairs and events around the world.

Testimonials from participating companies

José Herrero – Commercial and Marketing Director at PSH and International Commissioner of AEDPAC
"For us, taking part in the first Spanish pavilion under the brand ‘Pet Essential from Spain’ has been an exceptional experience. Not only have we had the opportunity to present our innovations to a highly specialized international audience, but we have also been backed by a strong and unified sectorial image that has given us unprecedented visibility."

Antonio Caballero – Export Manager at Yowup
"The Southeast Asian market represents a very interesting potential for YowUp. After the success of this first edition, we are fully interested in continuing to participate in future editions, both to strengthen existing commercial relationships and to continue prospecting for new distributors and business opportunities."

Matteo Bortolin – Co-Founder of Vetilea
"The experience has been incredible. The support received from ICEX has been essential, as attending this type of international event alone would have been very difficult for us. They helped us have a stand with a very professional image and provided everything we needed. We are very happy with the experience and will continue signing up for all similar events they organize."